Tutti Frutti | Kinnov Business Framework

Tutti Frutti

Tutti Frutti

Designing a simple, integrated management platform for a growing franchise. Kinnov redesigned Tutti Frutti’s entire franchising system, compiling all components into a single centralised business platform. Kinnov’s loyalty program allows Tutti Frutti to better track customer behaviour and design incentives based upon this information. We automated their rostering system, saving the company 2 hours every week from creating new rosters. The only time Tutti Frutti receive a notification is if there lies a gap in their scheduling. Their recruiting system is also automated now, with applicants applying online, whilst our filters finds the best applicants who are forwarded directly to management for further consideration.

Centralised Business Platform – Kinnov developed an all-in-one, integrated business platform through which Tutti Frutti can operate its entire franchising system.
Customer Loyalty Program – Allows Tutti Frutti to track customer behaviour and design incentives to reward ongoing loyalty, based upon this information.
Fresh, modern website – Kinnov designed a fresh, modern website which appropriately reflects the freshness of Tutti Frutti’s product.

Website Features

Results

The internal and external redesign of the business platform, customer loyalty program and website allowed the Tutti Frutti to align their values and fun spirit with the freshness of their desserts. This consistency in their marketing message allowed them to set themselves apart in the growing specialist dessert market.

Tutti Frutti

Website Features

Results

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